Before & After IIN
Directing
Canon 5D Mark III
Editing
Premiere Pro
Color Grading
Lumetri Color
Thumbnail
Photoshop

The Concept

Celebrating personal transformation, this piece tells the dramatic stories of Health Coaches who saw themselves as their first client, and improved their own lives with education and sustained daily changes.

The Shoot

We shot this series of interviews with graduates at our annual conference in April 2016, on a set we built in a small room backstage. With just a few hours to build and light the set, followed by a steady stream of subjects, we had to work efficiently while maintaining consistent lighting and audio quality across dozens of interviews over two days.

The Variation

This same footage also became " The Benefits of Online Learning," showing how the same source material can tell completely different stories depending on editorial approach and pacing.