Originally conceived for Instagram, this piece started as a square, 60-second ad designed for social media feeds. The version here is the YouTube adaptation, but the original was optimized for that quick-hit Instagram format where you have seconds to grab attention and make your point.

We shot a series of interviews with graduates at our annual conference in April 2016, on a set we built in a small room backstage. With just a few hours to build and light the set, followed by a steady stream of subjects, we had to work efficiently while maintaining consistent lighting and audio quality across dozens of interviews over two days.

Marketing reviewed the footage and requested an emotional, slow-burn piece that focused on transformation. It was a great idea and I'm proud of the result - " Before & After IIN" - but I saw another story in the same footage: graduates talking about the lifeline provided them by online learning.

I created this upbeat piece proactively, designed as a fast-paced ad that would cut through the noise of social scrolling - something that transforms personal testimonials into compelling marketing content.