I conceived and pitched this video series, "A Health Coach Explains," to our CMO as a long-term YouTube strategy to build our audience through consistent, educational content. The idea was to create a sustainable format that would showcase our unique approach to health and wellness, while driving channel growth over time. Essentially, take a trending or evergreen topic, and explain it through the lens of a Health Coach.

After shooting and editing the first two episodes to establish the show's tone and pacing, I transitioned the project to a dedicated production team. This allowed them to own the creative process while I focused on my responsibilities as Post-production Manager.

With a new team taking over production, I needed to solve two challenges: maintaining visual consistency and avoiding motion graphics bottlenecks. My solution was to create custom MOGRTs (Motion Graphics Templates) - a specialized skill combining After Effects animation with JavaScript coding - so editors could generate consistent graphics without needing motion graphics expertise.

The real magic happens in how these templates handle unpredictability. Will the editor need one line of text or two? How does the animation stay centered when text length changes? What if we need to italicize just one word? That's where the JavaScript coding comes in - creating options within options so these templates can adapt to virtually anything we throw at them. No need to open After Effects, no keyframing, no design bottlenecks - just fast, consistent results.