This social media marketing video for Peanut Butter & Company captures person-on-the-street interviews in Washington Square Park, celebrating National PB&J Day. Shot entirely in a single afternoon, the challenges included composing interviews on the fly, managing changing light conditions, and working with spontaneous subjects. The editing weaves together multiple conversations into an engaging piece that captures both the energy of the location and the genuine reactions of New Yorkers talking about their PB&J memories.